Kentucky Derby Use the Kentucky Derby in your May marketing efforts. Get creative with derby fashion or horse-themed decorations, promotions, contests, and events. For example, Change up your storefront with a derby theme to grab attention and attract customers. Blog about derby fashion and outfits for men and women. Throw a derby party with derby Cork Gents Bicycle shop hat contests and mint juleps. Host a cooking or cocktail-making class. Run a derby hat contest on Instagram or Facebook. may marketing ideas—instagram post with derby hat contest Cinco de Mayo In the spirit of Cinco de Mayo, there are many ways to infuse a Mexican-American spirit into your marketing. For example: Food or fitness businesses can post recipes or videos of recipes on social media. Give out coupons the day before or a few days before, redeemable on Cinco de Mayo. Share a festive discount “code word” on social media, customers who mention the code in-store get 15% off. may marketing ideas—facebook post about cinco de mayo event Use a triumph or underdog theme. This holiday comes from Mexico’s unlikely victory over the French in the Battle of Puebla. Give your customers the victory over high prices, long lines, slow service, and more with particular deals.