Jun 11, 2022
In General Discussions
Dissimilarity Methodology Selling point subdivision: ws number list interest type, functionality, scene type; crowd/scenario: core crowd/competing product/category/scenario, vertical scenario/general usage scenario; Form/talent: hot content/attractive content/shopping guide content, core talent/interested talent/related talent; Amplify traffic: professional account & dandelion, french fries & effect advertisement, brand advertisement & IP cooperation. 2. ws number list Brand appeals at different stages Refer to Yinxiang to dismantle the grass planting needs of Xiaohongshu. There is no brand mentality, and the core is to bring goods. Stage 2 completes the initial word-of-mouth accumulation through ws number list new products 0 to 1; Stage 3, new products 1 to 10 stages, crowd penetration, do mental penetration; The last stage is mature brand, mature single product word-of-mouth maintenance, mental consolidation, public opinion control, and brand promotion. 28 Thinking Models ws number list Necessary for the Operation of Xiaohongshu (Version 2.0) Figure 2: Inspiring brand appeals at different stages 3. Consumer cognitive model This model was proposed by Feiyang ws number list Growth. At present, Douyin is mainly based on content. Whether it is an enterprise account or KOL, it is based on content. It is mainly divided into two steps: depositing money and withdrawing money: The action of saving money includes planting grass + mental brand building; Money withdrawal ws number list actions, including traffic and store live broadcasts.