A little over a year ago, I sat down with Marcus Sheridan to take stock of 2019 and look ahead to 2020 . We also didn't know what year we would have. Free Course: They Ask, You Answer the Fundamentals with Marcus Sheridan In many ways, 2020 has turned life as we know it upside down, but it has also offered clarity and insight into the future of business in a post-pandemic world. As Marcus likes to say, it's like someone pushing the fast-forward button for our Whatsapp Mobile Number List marketing and sales practices . Virtual sales have exploded, contactless shopping experiences are more common than ever, and true human connection is at the heart of more and more advertising. Now, with all this hindsight, Marcus is once again looking at the state of marketing, the future ahead, and how we can better serve our customers in 2021 and beyond. 2020 review John: A year ago, Marcus, I interviewed you about how marketers should Whatsapp Mobile Number List prepare for 2020. We didn't know what year we would have! Besides the obvious, what surprised you the most in 2020? Marcus: When I look back at 2020, I'm very surprised that most companies had to get hit in the head with a baseball bat to start doing things that they inherently knew they had to do. Just to show how flawed I am, I had told my sales team at River Pools that they should do their first dates virtually. It never forced itself on them because we weren't forced to. Sure, we quickly moved to video selling within 30 days of COVID, but we should have Whatsapp Mobile Number List started years ago. Now that we are off to the races, we will definitely never go back to how we sold before. It's frustrating for me because I think of myself as someone who sees the turn in many ways, but I haven't pushed hard enough. It just shows you that once you start living in the solution as a busin