Most people see a visual redesign as inconsequential because it doesn't bring real benefits to the product. But as the presentation layer of the product, visual language can convey different psychological feelings to users.
Strategic level : upgrade the brand through visual means, make the product more in line with the brand positioning, and create a b2b data brand trusted by users;
Product level : At present, the products on the market are highly homogenized, and it is necessary to design products that are different from other competing products according to their own characteristics to improve product friendliness;
Personal level : Designing excellent products is also a reflection of the designer's own value and gives the designer a sense of accomplishment.
2. How to optimize?
1. Find the entry point
To optimize the APP from the visual level, we can start from many aspects. How to find a reasonable entry point for optimization is also very important, because product version iterations often do not give sufficient development resources just for visual optimization. Therefore, as a visual designer, how to reasonably raise the visual needs and implement the landing is more critical. From this, visual designers can optimize by sub-modules and iterate in batches, so that each version will bring some visual surprises to users.
2. Sub-modular optimization
From the visual level, we can summarize multiple modules. Due to space limitations, we will take the four major modules of the product as an example for design analysis.
2.1 Loading modules
Loading runs through the entire behavior path of the user, and a reasonable loading method will greatly improve the user experience. The effect of loading design on products can be divided into three levels:
Provide timely and effective feedback to users ;
Eliminate the user's anxiety while waiting, make loading a fun thing, and forget the concept of time;
Carry out brand communication through loading methods to deepen the brand 's impression in the minds of users.
In terms of usage scenarios, vision can be optimized for three ways: drop-down loading , global loading , and slide-up loading . We can make an analysis and summary by analyzing the more excellent products loaded on the market. The following picture shows the loading design of Baidu Takeaway, Tuniu Travel and Panda Reading:
(1) Drop-down loading
Drop-down loading is a more important design point. The use of excellent forms can effectively expose the brand and increase the friendliness of the product.
By using design elements such as mascots, helmets, electric vehicles, and houses, Baidu Takeaway creates a scene where the takeaway brother delivers food for users, instantly bringing users into the takeaway scene. The style of painting is cute and interesting. While providing timely feedback to users, pull-down loading adds interest, and increases the chance of brand exposure through the use of mascots;
Tuniu Travel uses the mascot extended by the Tuniu logo, and uses the tourist architectural scenery as the background to give users a scene during the journey, and display the product slogan appropriately, and the brand is highly disseminated.
Panda Reading makes reading a fun thing through cute panda illustrations and book animations.