Introduction Kuaishou was hot in 2017, and Douyin broke out in 2018. The two products in the past two years, with their own unique characteristics, led vertical screen shooting into thousands of households in the form of small videos, becoming a new culture in this era. base color. The rapid rise of Douyin has focused on creating topical topics and event experts, gaining content potential with its strong operation methods and fax number database capabilities, and focusing on media attention, resulting in a lot of in-depth reports and a huge success of 250 million daily active users.
Compared with the rapidity of Douyin, Kuaishou appears to be "slow" regardless of product tonality or commercial operation. If Douyin is a top-down content operation, then Kuaishou encourages the original ecology from the bottom up. Pratt & Whitney’s content recommendation algorithm and optional waterfall cover reflect the human-centered product values; the b2b data content and relationship chain are highly integrated, forming a diverse user hierarchy and content ecology; decentralized product form, non-intervention fax number database The operation mode makes Kuaishou more like a constantly growing and evolving community creature, which is both slow and continuous. 2. Forward-looking entrepreneurial positioning Kuaishou's strategic vision is reflected in its clear positioning in the early stage of its business.
To be a community product not only needs broad development space and prospects, but also avoids the possibility of competition with giants such as WeChat and Weibo. Therefore, on the one hand, Kuaishou distinguishes Weibo's user operation model for top celebrity Vs and focuses on serving ordinary people, fax number database so the Pratt & Whitney algorithm was born, and Douyin is closer to Weibo's model; on the other hand, Kuaishou's user relationship is also different from WeChat. Chain of acquaintances, each expert is a symbolic identity on the Kuaishou platform. On Weibo, fans pay attention to celebrities, and it is more of a kind of admiration and worship of idols. In Kuaishou,