Whether it is a To C product manager or a To B product manager, we all need to restore the user's usage scenario through the business mentioned by the user, so as to grasp the essence of the demand. This is what I mean by mining the "essence" through the "appearance".
To C product managers are often Buy email list easier to become users of their own products. For example, Didi product managers will use Didi to take taxis, so they can grasp the essence of the demand from the user's point of view; but To B product managers are sometimes not necessarily I am a user of my own products, for example: I, who have planned HR and financial functions, are not personnel specialists, cashiers or accountants.
So how can the product manager of To B better grasp the "essence" through the "appearance"? I think the two more effective methods are as follows:
1. Be good at asking users
If the user wants to eat durian, then the matter of "wanting to eat durian" is the appearance. We have to ask the user "are you hungry", and the user replies "yes", then "the user is hungry and needs to be full" is the essence.
At this time, we need to think about "can durian really be full?", and common sense tells us that "durian will be hungry soon after eating, and the satiety effect is average"; then, we further think "what can replace durian and Foods that are more satiating and less expensive”, we think of bread.
Then continue to ask the user "Can you accept the bread?", the user replies "Yes". For users, bread is more filling than durian, and bread meets the needs of users. For us as a software service provider, durian costs tens of dollars or even hundreds of dollars, while bread only costs a few dollars; we provide bread, which can meet the needs of users at a lower cost, thereby creating greater profit margins.
Therefore, through the appearance of "wanting to eat durian", we provided "bread", a solution that can better meet the essential needs of users. In the end, both the software service provider and the user are happy, and a win-win situation has been achieved.