Consumers decide very quickly - in seconds - if they like your email campaign. Provide something relevant and you'll have a satisfied customer. Miss the target, however, and they instantly delete the email. The importance of personalization in the age of instant gratification is crucial as consumers are bombarded with emails, almost all off-target. Personalization – tailoring messages to each person based on their unique tastes and preferences – promises to Phone Number List tackle this problem. Done right, personalization improves people's lives and drives engagement by delivering content that is tailored to and even anticipates customer needs. Benefits for the customer also translate into benefits for the retailer. Personalization can increase total e-commerce revenue by 5-15% and increase the effectiveness of marketing spend by 10-30%. Email Marketing Trends 2021 Download our FREE resource – Email Trends 2018: A Visual Guide Review your approach to email marketing by looking at the latest trends. Access the Phone Number List 2021 email marketing trends Current trends in personalization Being able to go beyond just chatting with each consumer as an individual to understanding their unique tastes and interests is actually where the next level of personalization starts. Retailers have started to realize this, and it's totally changing the way they interact with customers. Peter Drucker Companies like Spotify, Netflix, Google, Facebook and Amazon have committed huge resources to creating a unique experience for every consumer and have consequently increased customer relevance expectations. Take a look at your Facebook feed, and everything you've liked, every friend you have, every post you post will gradually change the Phone Number List way your News Feed appears, the ads you see, and more. Now, look at someone else's News Feed, and it will be noticeably different and individualized to their activities. Spotify, Netflix, Facebook, Netflix and Amazon are all companies that have cracked the code of personalization. In a sense,The four stages of personalization Personalization is an ongoing process: most brands already use some level of personalization.